Recently, a former coworker, Graham Robertson, posted a wonderful strategy visualization on LinkedIn that suggested that fewer strategies are better than more strategies. The math of this analysis is undeniable: three strategies […]
Colleen is an Associate Professor of Management and Organizational Studies at a large university in Ontario. In her past, she was a marketing executive at several large consumer package goods companies.
As I sit on the train wending my way home from a lovely couple of days with friends to celebrate the new year, I’ve been thinking a lot about messages. I just […]
Many scholarly and popular writers differentiate between management and leadership—the leader envisions and directs change while the manager administers the organization (Kotter, 2007). Doesn’t this cartoon make leadership sound appealing and management […]
Here is a short video that illustrate our five key findings about how women are represented in business cases:
I’m excited to share with you the results of a recent study Dr. Rosemary McGowan (Wilfrid Laurier University) and I published in the Journal of Management Education. We found that women decision […]
Empathy is the ability to understand and share the perspective, beliefs and feelings of another person. Empathy is the foundation of good marketing, whereby a marketer has such deep understanding of the […]
“You keep using that word. I do not think it means what you think it means”. Inigo Montoya, The Princess Bride (1987). (IMDb. The Princess Bride. http://www.imdb.com/title/tt0093779/quotes. Retrieved: 29 May 2016). We […]