Empathy is the ability to understand and share the perspective, beliefs and feelings of another person. Empathy is the foundation of good marketing, whereby a marketer has such deep understanding of the […]
Colleen is an Associate Professor of Management and Organizational Studies at a large university in Ontario. In her past, she was a marketing executive at several large consumer package goods companies.
“You keep using that word. I do not think it means what you think it means”. Inigo Montoya, The Princess Bride (1987). (IMDb. The Princess Bride. http://www.imdb.com/title/tt0093779/quotes. Retrieved: 29 May 2016). We […]
Only 147 pages! Edward Burger and Michael Starbird wrote the book The Five Elements of Effective Thinking in only 147 pages. It’s an accessible read, which I love. I particularly like the […]
Enough already. Today I overheard a women pronouncing that if you want an education, go to university, if you want a job, go to college. I had to bite my tongue. […]
Scenario Planning has been a hot method of creating organizational strategy for over 20 years. Recently I was asked to guide a team in a strategic planning process, and the team wanted […]
It was weird listening to Christina Parker-Hopkins, President and Co-Founder of the Iron Sirens Women’s Motorcycle Club talk about sisterhood. I was at my Business and Professional Women club meeting last week, […]
Engagement is the new coin of the realm. We seek to engage people at work, in social media, when we sell things to them, and in the classroom. Which brings up a […]