Strategy vs Tactics: The elements of strategy

From the volume of searches on Strategy vs. Tactics, it appears that there is a lot of demand for more about strategy. So I’m going to provide you with a brief description of strategy, based on an article sent to my by the Skinny Professor. (Reference: Hambrick & Fredrickson, “Are You Sure You have a Strategy?”, Academy of Management Executive, 2001).

Strategy is about positioning yourself relative to the competition.  Hambrick & Fredrickson have broken strategy down into four types of strategy decisions: Arena, Differentiation, Vehicles and Staging.

  1. Arena.  Where will we compete? What products, markets, geographies and core technologies will we use to compete?
  2. Differentiation. How will we be different from our competition?  What image, price, styling and level of customization will we provide?
  3. Vehicles. How will we achieve our strategy? Will we use internal growth, joint ventures, licencing or acquisitions?
  4. Staging. How will we stage our strategy? What are the speed and sequence of our initiatives?

The four elements of strategy combined are what creates the economic logic of any strategy. Each element needs to work with the other elements. There is no “one right” combination of elements, or strategy.  You will note that these strategy decisions tend to be longer term, and less easily reversed than a typical tactical decision.


Categories: Strategy

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4 replies »

  1. Reblogged this on olleh4u and commented:
    Before continuing about Business Plans and Model, we need to know about strategy.
    This article told us that in strategy, we need to know about Arena, Differentiation, Vehicles, and Staging.

    In summary, strategy itself is about how we’re going to compete externally.

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